Movetes Apparel Primed To Showcase Summer Collection At The PGA Merchandising Show•
Posted on January 14 2020
View the original article on TheGolfWire.com.
(SPRINGFIELD, NJ – January 13, 2020) — Movetes Apparel, a luxury brand and crossover collection of sophisticated sportswear, fusing fashion and sport, will be showcasing their summer collection at the PGA Merchandising Show, January 22-24. Movetes Apparel will be in booth #6446.
This year’s theme is all about play – JOUER Movetes! Movetes (pronounced Mo-VETTS) is a play on the French word, ‘vetements,’ meaning garments, and ‘jouer’ is French, meaning ‘to play.’
Movetes was founded in 2016 by personal trainer and golf advocate Maureen Carruthers. The first design, an essential white pin tuck shirt named, the ‘Cindy Shirt’ featured a buttery soft, bamboo cotton, body and sleeves, combined with a white cotton, pintuck front insert and crisp collar and cuff detail with shell pearl buttons.
This is the fifth straight year that Movetes will be exhibiting at the PGA Merchandising Show.
“The enduring philosophy of Movetes’ style is merging the aesthetics of fashion and sport,” says Cohen. “Sport in itself, is a luxury. At Movetes, we combine the classics of old-style luxury, cashmere, silk, cotton, fine jacquards and create a modern fusion that is fashion-forward, sport-inspired, living-inspired, every day, one game to the next, where ever your game may take you.”
Signature pieces in the new JOUER Collection include a cotton-silk JOUER intarsia knit 3/4 sleeve polo, lightweight and breathable JOUER embroidered crewnecks, and custom print performance sunshirts. Also new to the collection is the London Legging Group— a ski-inspired, go-anywhere pant with side rib inserts and back pockets designed for play and travel essentials.
Several high-profile women are sporting Movetes including LPGA stars Julie Yang, Hanule Sky Seo, Annie Park; Sports broadcaster/author/businesswoman, Ann Liguori; Golf Channel personalities Bailey Chamblee and Alexandra O’Laughlin.
Retail prices range from $95 to $300.