A desire to improve - Looking back over the past year
Posted on September 16 2022
A Desire to Improve
Looking back over the past year, and launching MOVETES’ first sustainable collection, I had one goal in mind— Don’t try to make everything, try to make special things. Create styles that work with other brands as easily as alone. Design pieces that are attractive and elegant, classic and flattering, but most importantly, need to be sustainable, like the best recipes using only good ingredients. They must be organic, biodegradable, re-purposed, environmentally conscientious, and recycled wherever possible, including the zippers.
But along with my enthusiasm came the realization that people don’t always look at the ingredients. And if that’s true, does any of us really know what we are wearing? We spend countless dollars on skin care creams to protect our skin from free radicals and sun exposure, and then we don petroleum-based synthetic clothes and wear them the entire day without a single thought. It’s really eye-opening when you think about it.
In our quest to learn more about sustainable fashion and best practices, I came across a report written by the Changing Markets Foundation, which paints a broad picture of the intricate and dependent loop between fast fashion, fossil fuels, the world’s environment, and the roles we play in all of it. Of particular note is the mention of the societal effects polyester has had in changing our behavior. It’s quite a fascinating read, and I hope you find some value in it.
In the meantime, check out our sustainability page and our new styles. The Luna 1/4 Zip, made of organic cotton and SeaCell, a derivative of seaweed, is biodegradable, sustainable, soft to the touch, and safe enough for baby’s skin. Think of what it can do for yours.
Fossil Fashion The hidden reliance of fast fashion on fossil fuels.